She’s famous for the stunning and creative baby pictures that first circulated in the 1990s, but never before has Anne Geddes been attached to wool – not professionally that is…
But here it is, the Woolmark Company and famed photographer Geddes, have joined forces to highlight the health benefits of Merino wool for babies - from baby wear through to swaddles and blankets.
And just look at the results...

Already the images taken of babes resting beautifully in merino wool have been picked up by youtube devotees... 12 newborns brought in especially for the Woolmark shoot, sleeping peacefully apparently, in specially made structures like this...

According to Geddes, she loves the breathable qualities of wool.
Ahh, it’s enough to make me snuggle up, in a specially made merino cot...
